Last modified: 05/09/2016
This Policy describes the types of information we may collect from you or that you may provide when you access or use our website, applications, or services (collectively, the “Services”) and our practices for collecting, using, maintaining, protecting and disclosing that information.
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Services.
This Policy applies only to information we collect on or from the Services and in e-mail, text and other electronic messages sent through or in connection with the Services. This Policy also applies to information we collect when you interact with our advertising and applications on third party websites and services, if such advertising or applications include links to this Policy.
This Policy does not apply to information that we collect offline, on any other Birch services, applications or products or through any other means, including any other website or service operated by any third party. This Policy does not apply to information that you provide to or is collected by any third party (see “Third Party Information Collection” below).
We collect two types of information from and about users of the Services: personal information and non-personal information. Personally identifiable information (“Personal Information”) refers to information by which you may be personally identified, such as your name, address, e-mail address, telephone number or any other identifier by which you may be contacted online or offline. Non-personally identifiable information (“Non-Personal Information”) refers to information that is anonymous, aggregated or is about you but does not, by itself, identify you, such as your gender, income and browser type.
Registration Information: When you download, register for a Birch account or use the Services, you will be asked to provide certain Personal Information, such as your first name, last name, and e-mail address and Non-Personal Information, such as date, time, and location of access to the Services.
We may automatically collect certain types of information when you download, access and use the Services, such as the following:
Usage Details: When you access or use the Services, we may automatically collect certain details of your access to and use of the Services, including data, logs and other communication data and the resources that you access and use on or through the Services.
Device Information: We may collect information about your computer, mobile device, and internet connection, including your IP address, operating system, browser type, mobile device identifier, mobile network information and device’s telephone number.
Stored Information and Files: We may access and store metadata and other information associated with other files stored on the Services and your device. This may include, for example, documents, photographs and videos.
Correspondence With Us: We may ask you for information when you report a problem with the Services. If you contact us, we will collect records and copies of your correspondence (including e-mail addresses). We also collect your responses to surveys that we might ask you to complete for research purposes.
Account Profile: You also may provide information, such as your username, name or optional fields, to be displayed on certain areas of the Services that are accessible by other users or transmitted to other users of the Services or third parties. Your user contributions are posted and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Services with whom you may choose to share your user contributions. Therefore, we cannot and do not guarantee that your user contributions will not be viewed by unauthorized persons.
The technologies we use for automatic data collection may include “cookies” or similar technologies. A cookie is a small file placed on your computer or mobile device that uniquely identifies your browser or device. You may refuse to accept cookies by activating the appropriate setting on your device. However, if you select this setting you may be unable to access certain parts of the Services and other parts of the Services may not work properly.
We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see “Choices About How We Use and Disclose Your Information” below.
We use information that we collect about you or that you provide to us, including any Personal Information:
The information we collect helps us to improve the Services and to deliver a better and more personalized experience. We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your Personal Information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.
The information that is collected is also used in the aggregate as analytical and statistical data that may be collected, monitored, monetized and analyzed by us and/or trusted third party service providers to increase the functionality of the Services, analyze trends and behaviors and for market research. We collect and use this information with information from other users and sources so that the information cannot reasonably be used to identify you or any other user. For example, we may use the aggregated information we have collected about our users’ general spending patterns to analyze behaviors in a non-personally identifiable way. Third party service providers may collect information about the Services including how fast a server responds to user requests and the speed at which a page is loading in a user’s browser. These third party service providers have their own privacy policies addressing how they use information. The information we automatically collect does not include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties.
We may disclose aggregated information about our users, and Non-Personal Information, without restriction. For more information, see “Information We Collect Automatically” above.
We may disclose Personal Information that we collect or you provide as described in this Policy:
We strive to provide you with choices regarding the Personal Information you provide to us. We have created mechanisms to provide you with the following control over your information:
We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.
You can review and change your Personal Information by visiting your account profile page. You may also send us an e-mail email@example.com to request access to, correct or delete any Personal Information that you have provided to us. We cannot delete your Personal Information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
We strive to protect your Personal Information from unauthorized access, use, disclosure, modification, or destruction. We take reasonable measures to implement and maintain security procedures and practices appropriate to the type of information we store.
Participation in official “beta” trials may impose additional limitations specific to the trial due to technical limitations such as bugs and other errors. Due to the nature of the beta trials we cannot not guarantee the security of your Personal Information during such trials. You acknowledge and agree that your participation in any beta trials and your use of the Services during any such trial is at your own risk.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain Services, or parts thereof, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted through the Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures we provide.
The Services are not intended for persons under 18 years of age. We do not knowingly collect Personal Information from persons under the age of 18. If we learn we have collected or received Personal Information from a person under the age of 18, we will delete such information. If you believe we might have any information from or about a person under the age of 18, please contact us at firstname.lastname@example.org
We reserve the right to modify this Policy from time to time. We will post any changes to this Policy on this page. If we make material changes, as determined in our sole discretion, to how we treat our users’ Personal Information, we will notify you by e-mail to the e-mail address specified in your account, through a notice on the Services and/or through an alert the first time you access or use the Services after we make the change.
The date this Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you and for periodically visiting this Policy to check for any changes.
To ask questions or comment about this Policy and our privacy practices, please feel free to contact us at:
Birch Finance, LLC
2360 SW Archer Road Unit 923
Gainesville, FL 32608